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Metasearch Requirements and Best Practices

Requirements and best practices to ensure you're maximizing revenue production through your metasearch advertising.

While we do everything we can to promote your metasearch listing and boost production, several things need to be done within your booking software to ensure we're meeting Google's requirements and maximizing your chances for conversion.

Google Hotel Ad Requirements

  1. Ensure price parity - make sure you channel all of your public promos, especially those you’ve distributed through OTA channels, to your meta channel in your booking engine

  2. Ensure price accuracy - when a potential guest clicks on a rate within your Google Hotel Ads listing, they should immediately see the same rate when they land on your booking engine. 

  3. Sort lowest to highest on your booking engine - If you’re not sorting this way, the user might not see the rate they clicked. And if it takes more than a few minutes to find it, they’ll bounce.

  4. No qualified rates allowed -  Ensure that qualified rates like AAA, AARP, Gov, Mil, etc. aren't channeled to your meta channel. 

Best Practices

  1. Offer a better rate direct - if possible, offer a direct booking discount or special member rate when guests sign up for your loyalty programs.

  2. Notify Metadesk of special offers or member rates - Give us the rate codes and we can ensure Google promotes the deal with callouts and slash through pricing. You can use this form to submit new promos and need periods to your Metadesk campaign optimization team.

  3. Make sure your BE is easy to use - a plethora of rate options and room types can quickly become confusing. Strategize your best rate to offer through metasearch and focus on that as a direct booking strategy.


We look forward to serving you and taking care of your metasearch advertising needs. As we work together to increase your direct revenue and reduce reliance upon OTA’s, we hope you find our platform user-friendly and effective.

If there’s anything you need to discuss or have questions, please contact us at CustomerSuccess@Metadesk.pro